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...not only increasing traffic to your web site
Even though increasing traffic to your website is essential, it is very important to have a clearly structured, professionally looking and user friendly website which immediately illustrates the purpose of the site. If this is not the case the visitor is less likely to come back and all those hits on your website are wasted. This is in fact what happens many times.
Defining the purpose of your website
Before designing a web site it is crucial to determine what the purpose of the website is and what you want your visitors to do with it. Many companies hire web designers, which usually have an art background but little knowledge of marketing.
These web designers might have the skills to create aesthetically appealing web pages but do not know how to create web pages that sell.
Make effective use of your web site
Weather you are using your website for commerce or simply using it as a brochure there are many ways in which you can use your site to collect valuable information about your visitors. This information is of course valuable since you can target them directly and perhaps turn them into paying customers if they did not purchase anything already. An efficient way is to have a newsletter, which you send out for free to any one who subscribes.